Yungblud has dropped another treat for his fans last night with the official music video for ‘acting like that,’ featuring Machine Gun Kelly premiering on his Youtube channel last night to be watched by his 2 million subscribers and more. The video has a zombie apocalypse theme with a short acted intro between the two singers who have woken up at the end of a bender to find the world consumed with the undead. The video then cuts to scenes of Machine Gun Kelly performing the first section of the song which features his vocals for the verse and first chorus.
Yungblud is seen throughout the first part of the video partying on a bus in the midst of the chaos before taking over the vocal duties at the song’s midway point. The video frequently cuts back to Kelly throughout the song’s second section where he continues to sing and play his guitar alongside his drummer with only a wire fence keeping undead at bay. The song has quickly been taking off across the internet with the Youtube video already picking up 741,775 views and reaching #14 on trending already.
The video ends with Yungblud himself transformed into one of the undead and, while the choice of video isn’t necessarily relevant to the song’s lyrics, it is certainly a lot of fun to watch and a cheeky poke of fun at the current situation the world finds itself in. ‘acting like that,’ is available to stream as a single on all platform and is also one of the tracks from Yungblud’s number 1 album ‘weird!’ which was released in December 2020. The album’s success has teleported Yungblud out of the insular British Indie scene and onto the world stage, with transAtlantic collaborations with the likes of Machine Gun Kelly have certainly helped him to get there.
The ‘acting like that,’ production is a slight outlier on the ‘weird!’ album with the collaboration with Machine Gun Kelly leading to the adoption of some Rap elements such as in the verse which is typical of Trap style beats in its rhythm while the chorus contrasts by following a more conventional Rock approach which pushes the song forwards where the the verse pulls it back and makes space. The collaboration is a unique one which adds a great deal of flavour to the album by not only blending the genres of Rock and Rap but also by allowing for a clash of cultures by allowing the perspectives of an American rapper and a British singer to be heard with equal importance.
With the possibility of live music in Britain this year still heavily in question, Yungblud’s fans will surely be appreciative of this video which contains at least some of the energy of a live show in its explosive delivery and with a lot of effort clearly being made to make a video which not only supports the song but is also interesting enough to enjoy as an art piece in its own right.
