English alternative rock outfit You Me At Six released their brand new single ‘SUCKAPUNCH‘, the title track from their highly anticipated seventh studio album coming on 15 January via AWOL Records. The song premiered at 6pm today during Annie Mac’s ‘Hottest Record in the World‘ on BBC Radio 1, joined by frontman John Franceschi co-hosting for the whole hour of the show, and was followed by official video premiere. Futuristic and upbeat, with dominant electronic samples and heavily dance-infused beat, ‘SUCKAPUNCH’ is “about reclaiming your own consciousness when you’ve lost it along the way“.
#SUCKAPUNCH is about reclaiming your own consciousness when you’ve lost it along the way. The new track is out now. https://t.co/QqMn34TcJM pic.twitter.com/vtGpNmygaf
— You Me At Six (@youmeatsix) November 26, 2020
The dynamic and sci-fi-inspired music video premiered live at 8pm on YouTube. Director of the dystopian short film is Cass Virdee, also responsible for the visuals behind You Me At Six’ previous single ‘Beautiful Way‘. Additional credits go to Maria Salcher (producer), David Giles (co-producer), Alasdair Boyce (director of photography), Miles Berkley-Smith (editor) and Andi Chu (grading). This social media post from earlier today shares more details about the video:
“The official video explores the idea of unplugging from the grid. A group of people attempts to break free from ‘the network’ only to be hunted and fought by its protector. Heavily taking influence from science fiction this video investigates life, freedom and addictionto technology. Experimenting with time itself SUCKAPUNCH switches between reversed and real-time sequenceelevating the surreal aesthetic“.
‘SUCKAPUNCH‘ is the third official single released so far this year from their forthcoming seventh studio album. At the end of August, You Me At Six premiered the chaotic video for ‘MAKEMEFEELALIVE‘ – the heavily distorted and punky anthem of feeling alive and in control, followed by the significantly more melodic and instrumentally complex ‘Beautiful Way‘ a month later. Musically, the new single is a lot different and offers a completely different approach, sharing similarities with the more electronically-influenced ‘What’s It Like‘ from 2019 (also confirmed to feature on the upcoming record) and ‘Our House (The Mess We Made)‘ (released in February in support of Australian charity protecting endangered wildlife during the disastrous bush fires).
The four confirmed singles offer a rather diverse and fresh approach to the lyrical themes and compositions of their new album, that was also teased by Franceschi earlier this year as their heaviest material since Sinners Never Sleep (2011). With special attention to You Me At Six’s brilliant marketing campaigns and social media activity, and the clever choice of all promotional singles, SUCKAPUNCH is set for commercial success, and potentially becoming their second chart-topper since Cavalier Youth claimed number 1 at the UK Albums Chart in 2014 and is already certified gold. The upcoming record is already available to pre-order here on CD, LP and various merch bundles.
#SUCKAPUNCH. Our brand new album out Jan 15th 2021. Available for pre-order now x https://t.co/HXavvwOXKQ pic.twitter.com/oDXe5Vhmrf
— You Me At Six (@youmeatsix) November 26, 2020
SUCKAPUNCH‘s confirmed tracklist:
1. ‘Nice To Me’
2. ‘MAKEMEFEEALIVE’
3. ‘Beautiful Way’
4. ‘WYDRN’
5. ‘SUCKAPUNCH’
6. ‘Kill The Mood’
7. ‘Glasgow’
8. ‘Adrenaline’
9. ‘Voicenotes’
10. ‘Finish What I Started’
11. ‘What’s It Like’
