British electronic/dance duo Two Shell have teamed up with fashion designer Marie Lueder on a London Fashion Week show like no other. Premiering the project February 21, the event saw the collaborators transform the runway into a techno rave, creating an original, immersive experience that celebrates the influential relationship between clothing and the underground club scene.
Debuting the latest collection of her eponymous menswear brand LUEDER at London Fashion Week 2025, the designer swapped the catwalk for the dance floor, traditional models for London-based queer ravers OPIA, pushing music to the forefront with a live techno set from the DJs and producers, Two Shell. Playing original tracks throughout the entirety of the show, the duo also exclusively debuted their new single ‘Oops…’ at the event – a fact pointed out by Lueder herself who wore a white tank top with the track title in promotion.
Two Shell previously released the ‘Oops…’ preview on YouTube February 7, stating its official release date as February 28. The single’s special debut at the LUEDER show comes as a surprise to fans since the collaboration had no prior announcement. The 30 second-long preview videoclip demonstrates the duo’s eclectic sound, featuring a fast-paced drilling bass line, decorated by a repetitive, distorted female vocal refrain, giving listeners a taste of the techno rave’s atmosphere. In a statement for Dazed Fashion magazine, Lueder touched upon the inspiration behind the collection, citing Two Shell’s techno style as the foundation for her work. She continued: “Being in a club for me is quite a spiritual experience, and I think that is what LUEDER is all about, like kind of bringing people together. I wanted something really present and in the now, and that is all together and not thinking about tomorrow, and I think that’s what is was about, that’s what London is about for me.”
German-born, London-based designer Lueder also mentioned the whereabouts of Two Shell, revealing that the duo hadn’t wanted to been physically seen by the audience, instead opting to play their live set from a confined box with flashing strobe lights and a pulsating sound system that indicate their ‘spiritual presence’. This keeps in line with the Two Shell’s signature style: anonymous in nature, the pair have never revealed their identities publicly. Releasing music since 2019, the enigmatic techno duo have kept up their obscurity through their famed stunts: sending stand-ins to DJ on their behalf, using actors for promo shoots to name but a few. Nonetheless, Two Shell have become a well regarded act within techno, collaborating with many high-profile act as such as Sugababes and FKA Twigs, following the release of their self-titled debut album in 2024. Their Boiler Room set at Primevera Sound Barcelona in 2022 was a particularly notable moment from the duo, with over 110k views on YouTube.
Aside from the LUEDER collaboration, Two Shell have a few announced shows in 2025, including an expected appearance at Waterworks Festival in Gunnersbury Park, London September 13.
For more information and tracks from Two Shell, visit their official website.
