Electronic Music Promoter (LWE) and virtual events company Sansar, have announced Tobacco Dock Virtual, coming Easter 2021. The London events venue will be hosting the experimental virtual party and clubbing experience to come to all platforms including VR. The idea is that when the club opens to those who have been vaccinated or feel safe enough to attend, those who have yet to get the vaccine can attend from the safety of their homes.
The platform will be used on the Sansar app and will allow viewers to move between the dancefloors of the club in vivid detail, with a livestream of all other goers. It will work through phone devices, Mac, tablet, PC or VR for viewers to enjoy a slice of the past in the club.
The company Beatport will be broadcasting the events through Facebook, YouTube and Twitch. The main-events have not yet been announced, as far as dates and times, however it has been released that their will be pre-game parties with music and games for attendees. The main events are scheduled to be announced on February 6th, 2021.
As one of the first widescale virtual events with a livestream and in-person attendees simultaneously, Tobacco Dock Virtual is setting the stage from a more innovative and virtual future. Tobacco Dock’s director Jonathan Read explained the experience, stating that –
“Tobacco Dock is excited to be working alongside our long term partner LWE to develop a cutting-edge virtual venue that will enable remote audiences to have a truly immersive, rich experience with the attributes of being present without the travel. It is a bold new step on our journey to make Tobacco Dock a global destination for music, cultural, fashion and tech events.”
In a press release, it was allusively announced that there will be big acts preforming opening weekend, which does not have a determinate date as of today. Not only were big acts promised, but major party bands situated in London will also be on the ticket.
It is not yet announced how much the app will cost, if anything or if there will be a type of ticket sale for the event. With the plan to open Easter of this year, it is still unclear whether the UK’s most recent restrictions surrounding the Covid-19 new variant will have been lifted at that time, and whether the events will still go ahead without a live-audience.
