Tik Tok has now launched its own Music Hub in the UK. The popular video platform has introduced a new feature that better connects Tik Tok sounds and music with their artists. The feature will be available to all Tik Tok users in the UK.
TikTok became the most downloaded app in the UK in 2020. There are currently 3.7 million active users of the app in the UK alone. The app has also shown its significant impact on the music industry in the last year. 2020 saw 10 trending Tik Tok songs reach Number one on the UK Official Charts including a sea shanty remix of The Wellerman sung by user Nathan Evans.
@nathanevanssThe Wellerman. #seashanty #sea #shanty #viral #singing #acoustic #pirate #new #original #fyp #foryou #foryoupage #singer #scottishsinger #scottish
TikTok has launched the new Music Hub to boost music discovery and showcase the top trending music content on the platform. The in-app hub includes the latest music trends, videos, and viral tracks as well as playlists and artists currently making waves on the app.
The first launch has utilized International Women’s Day to showcase artists including Little Mix, Christine and the Queens, Ashnikko, and Girl in Red. Girl in Red performs tonight (March 10) on her own TikTok account as part of the app’s #WeAreHere campaign which highlights the underrepresentation of women in the music industry. The #WeAreHere campaign also features UK stars Bonnie Tyler and Dua Lipa. Both artists had the most popular catalogue for video creations in 2020. Dua Lipa kicked off 2020 with one of the app’s most viral sounds of the year with the opening lyrics to her infectious hit Don’t Start Now.
The hub will be updated weekly featuring both emerging and established musical talent with interactive elements for users. The aim of the new hub is to help drive music discovery and better connect users with new genres and talent. Users can access the Music Hub via the Discover Page, or be directed to the hub when searching for music content on the app.
