London’s Carnaby Street is one of the most famous shopping streets that the capital has to offer. Now the street in Soho is getting a new addition, and it’s a quite famous one: The Rolling Stones themselves are opening their own shop on Carnaby Street next month. The band’s first flagship store will open on the 9th September – probably a hint to the address, Carnaby St. 9, and the name of the store, which is called “RS No.9”.
Merchandise, fashion, collaborations, releases and the band’s extensive music catalogue – the shop has everything that a Stones fan could dream of. But international fans don’t worry, the items can also be purchased online. “More than just a store, RS No.9 will be a fully immersive experience for fans of all ages”, a press release promises according to NME.
The band has been teasing the store on their official Twitter account, as well as a brand-new Instagram account called @rollingstonescarnaby solely dedicated to the store. “Soho has always encapsulated rock’n’roll so Carnaby Street was the perfect spot for our own store”, the legendary rockstars said. “We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”
On September 9th 2020 the Rolling Stones will be opening a world-first flagship store on London’s Carnaby Street! RS No.9 (9 Carnaby St) will feature exclusive collaborations, new fashion & merchandise, alongside the band’s latest music releases!#RSNo9 #Carnaby pic.twitter.com/sGtPXBLAtF
— The Rolling Stones (@RollingStones) August 20, 2020
The short promo video for the store features the Stones iconic red lip logo underneath the Carnaby Street sign. The Instagram account doesn’t reveal much yet, in nine posts it displays a giant lip logo. Each post has the same caption.
“The rumours are true! @therollingstones are opening their first ever store at 9 #CarnabyStreet on 9 September 2020! #RSNo9 will have all the hallmarks of @mickjagger @officialkeef Charlie Watts and @ronniewood Stay tuned for news of exclusive product drops and collaborations…”, the captions read.
Though the coronavirus pandemic doesn’t promise a stress-free shopping experience, the promising sounds of the Stones may make you forget about the hectic life on Carnaby Street once you enter the store. To find out if RS No. 9 makes you escape reality for a while, head down to London’s lively neighbourhood in September.
