The Beatles have launched an immersive listening exhibition in Liverpool, based on their iconic 1967 album, ‘Sgt. Pepper’s Lonely Hearts Club Band’. The experience promises to bring fans as close to hearing the album played live as they’ll ever get.

Hosted at the Royal Albert Dock in Liverpool, the event was designed by The Beatless firm Apple Corps, partnered with Tate Liverpool, Dolby Laboratories and National Museums Liverpool. The experience has been based on a new mix of the Beatles’ eighth album from Giles Martin, (son of the late Sir George Martin), released in 2017.

Director of Tate Liverpool, Helen Legg said: “We’re excited to bring this unique experience to the city. Listening to this special mix is like hearing something familiar for the first time. It sounds so fresh, you can hear every element, which just underscored how wildly inventive the album was.”

A statement from Dolby Atmos Sound explained:

“This is an immersive sound environment which feels as if the band is performing live in the space. It will transport listeners to Abbey Road this Christmas.” Free tickets for the experience are sold out, but further similar events are planned for 2020.”

Giles Martin described the eighth album as “one of the most important and ground-breaking albums of all time.”

He further praised the influence of Dolby Atmos sound, saying, “Experiencing this Dolby Atmos mix allows us to fall into the record, and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over 50 years ago.”

Giles has produced new mixes of a selection of the Beatles’ infamous discography, including ‘The Beatles’ and ‘Abbey Road’. A new version of ‘Let It Be’ is anticipated to be out next year, marking its 50th anniversary, as well as being the last album from The Beatles’ to be released.