Skepta has premiered the visuals to the third single off his Ignorance Is Bliss album, ‘Love Me Not’ which features Cheb Rabi and B Live. The grime OG released his fifth studio album in May, which follows from his 2016 Konnichiwa project. Ignorance Is Bliss peaked at #2 on the U.K album charts with Lewis Capaldi standing in the way of the #1 spot.

Produced by the Tottenham artist himself, ‘Love Me Not’ samples the 2001 hit ‘Murder On The Dancefloor’ by Sophie Ellis-Bextor. He combines a mix of old school garage, pop and grime sounds to create this banger. The track tells a story of failed love and rejection, as Skepta exclaims his self worth to a girl that’s interested in him, “You’ve been around the world still couldn’t find a man like me, yeah I need a girl but it’s not you.”

The visuals are reminiscent of early 00s grime videos, as Skepta takes an elevator within a London estate to arrive at a house party. The three artists perform their verses whilst among the crowd of partygoers, with red strobe lights covering the flat to accompany the old school aesthetic. Cameos can be spotted from Octavian, Chip and Nottingham MC Slowthai, as they’re shown getting involved in the celebrations.

You can watch the visuals to ‘Love Me Not’ below:

Be sure to catch Skepta headlining the Ignorance Is Bliss Tour later this year, dates and venues below:

23/11/2019 – Warehouse Project – Manchester

26/11/ – O2 Academy – Birmingham

27/11/ – Jam Park – Dublin

28/11 – O2 Academy – Glasgow

29/11 – Olympia – London