Since the release of her debut – SAWAYAMA – back in 2020, Rina Sawayama has maintained a pretty high level of prevalence and attention considering the fact that she is essentially brand new on the scene. In keeping with her high-octane release schedule, Sawayama has just announced the release of her sophomore LP titled Hold The Girl. Set for release on September 2nd, the album was teased with a short trailer showing us the hectic imagery one may associate naturally with Sawayama and a snippet of what we can only assume will be the lead single from the album. It was also announced that ‘This Hell’ would be released at some point today. So… watch this space, and check out the trailer below.
Hold The Girl
The new album
September 2 2022https://t.co/1r1X9PKSmk pic.twitter.com/nw59Im5ra4— RINA SAWAYAMA (@rinasawayama) May 16, 2022
The announcement shouldn’t come as a shock to any die-hard Sawayama fans. Last week she blew up her own socials by sharing banners and leaflets with the phrase “Rina Is Going To Hell”. Before taking the now popular move of wiping her Instagram completely to begin a new era for herself. The posts have stayed up on her Twitter though, and attached to a few of the posts you can find what appears to be a mailing list. I don’t actually know anything about what applying to this list will do if anything interesting, but if you’re a fan… it can’t hurt to get involved.
In another good step in the right direction, Sawayama is also set to head overseas tomorrow for an appearance on “Tonight Show Starring Jimmy Fallon”. Say what you will about these American talk shows, but love them or hate them, the amount of genuinely great artists that have had a decent chance in the spotlight through shows like this is really quite pleasing to me. Rina Sawayama is hardly a household name here – which is a massive shame – but given the chance to get a step into the states… what a day. While you may not actually be able to access the show in the UK, clips of Sawayama’s performance will undoubtedly make it online in the next few days.
Anticipations are high for this new project, her debut was an absolute mystery to behold, and pretty much all of the singles released outside of the album have held up pretty well. Hell, even her appearance on that rubbish Elton John collaboration album was pretty good. Rina Sawayama and Dua Lipa were literally the only ones worth listening to. Hear it below.
