An “immersive” pop-up shop dedicated to Queen is set to open in London later this month, running until next year. It will be known as ‘Queen The Greatest’ and has been described as a “dedicated experiential pop-up shop” that will feature a range of items from music, fashion and more.
The shop will be located on London’s Carnaby Street and will open on September 28 and will remain open until January 2022. There will be a line-up of limited edition music releases, exciting fashion collaborations and lifestyle products with weekly new product drops and events. Each month will have its own theme: Music, Art & Design and Magic, with visual installations that act as storytelling from each of Queen’s historic 5 decades.
The store will take visitors on a journey over 2 floors, from a 70s thrift store taking inspiration from a stall Freddie Roger once had in Kensington Market, iconic live performances and tours from the 80s, 90s record store, 00s DVD homage through to 2010s tech concepts.
The new store was created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, featuring all of the hallmarks of the band. There will also be an apparel collection with exclusive collaborations from many fashion brands including Champion, Wrangler, and Johnny Hoxton jewellery.
In a press release, Queen said “We are pleased to collaborate with Bravado on this project, which will be an exciting experience for everyone to come to London and enjoy. Carnaby Street was the perfect spot for the store to celebrate five decades.”
David Boyne, MD of merchandise company Bravado also added “We are delighted to announce this innovative partnership with Queen. The project will add another cultural moment to their rich legacy and will be a destination for fans to immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”
As well as this Queen guitarist Brian May recently spoke recently about his potential plans for a new solo album. He told Goldmine of the possibility of making a new album stating “I think it probably would be instrumental this time. Because I have enough ideas. And I have lots of unfinished business.” The star also revealed earlier this month that Queen has also been in the studio working on new music but it hasn’t “hit the button in the right way” yet.
