The British Music Embassy has released more live performances recorded as part of SXSW 2021 to follow up the small selection already released. The Texas festival annually showcases music, film, and interactive media with an aim to foster both creativity and professional growth. Due to coronavirus restrictions SXSW was held online for the first time in its history this year. Since 2009 The British Music Embassy have claimed a corner of Austin, Texas their own at SXSW, providing upcoming UK artists with a platform overseas. The British Music Embassy line-up for SXSW Online 2021 comprised 35 of the UK’s most exciting emerging artists including Ego Ella May, Enola Gay, The Goa Express, IDER, The Mysterines, Olivia Dean, and many more.

Watch Enola Gay perform ‘Birth of a Nation’

The British Music Embassy showcase was shot over three days at Production Park’s The Mill Studio. Each act performed for 30 minutes with their performance edited down to approximately 14 minutes per artist for the broadcast.

Watch IDER perform ‘Does She Even Know’

Watch more performances on the SXSW YouTube channel now.

SXSW 2021 British Music Embassy Performances:
“One” – Anna B Savage
“All Along the Uxbridge Road” – Chubby and the Gang
“Take Back The Radio” – Katy J Pearson
“I’m Holding Out For Something” – Virginia Wing
“Opus” – Black Country, New Road
“TNT” – Nayana IZ
“Fixer Upper” – Yard Act
“Monty Python” – Connie Constance
“Overpass” – The Goa Express
“Paddling” – Squid
“Reinvent” – Phoebe Green
“Danger” – Onipa
“Talks” – PVA
“Does She Even Know” – IDER
“Farabale” – Afronaut Zu
“Jenny” – 404 Guild
“Get Creative” feat. Nova – lau.ra
“The Birth of a Nation” – Enola Gay
“Blueprints” – Lilla Vargen
“The Feeling Back” – Beauty Sleep
“Gnarbone” – Penelope Isles
“Cut Your Hair” – Walt Disco
“Raw Thoughts” – Baby Queen
“150” – Porij
“Give A Little” – Ego Ella May
“Kid Stuff” – Sinead O’Brien
“LeBron James” – Do Nothing
“LIFE’S A BITCH (BUT I LIKE IT SO MUCH)” – The Mysterines