Amazon Music UK has announced that London singer-songwriter Olivia Dean has been selected for Breakthrough, Amazon Music’s developing artist programme. As a Breakthrough artist, Olivia will receive support from Amazon Music including video and audio content, global marketing support, increased visibility across Amazon Music’s playlists and programming, and an Amazon Original track available only on Amazon Music. Olivia joins 2020 Breakthrough artist picks Arlo Parks and rapper JAY1.
The Amazon Music programme is aimed at supporting up-and-coming artists by amplifying the best new talent and helping them through crucial moments in their careers. Amazon Music works with each Breakthrough artist and their teams to develop long-term plans that are unique to each artist, with no two Breakthrough campaigns looking the same.
21-year-old Dean broke onto the scene with the release of her debut EP ‘OK Love You Bye’ in 2019. The singers soulful voice and passionate storytelling clearly made an impression at Amazon. The singer hasn’t slowed down in the last year either, pulling off a unique socially distanced tour in a bright yellow truck, released her follow up EP ‘What Am I Gonna Do on Sundays?’, and sold out two upcoming headline shows at London’s Jazz Café that are set to take place in June 2021.
Olivia said in a statement: “I am so excited to be announced as Amazon Music’s Breakthrough artist. I am so grateful for their support and excited to work with their amazing team. We have so many fun things planned and I know they’ll be the best partner for realising them. Thank you for choosing little ol’ meeee.”
Watch Olivia Dean’s performance video for song ‘Echo’ below:
