Emerging pop act Beaux has released a debut single, “Look How We Started”. The song is an introduction to his upcoming first EP with star-studded label Dirty Hit.
For the past years, independent record label headed by Jamie Oborne has introduced a horde of exciting new artists to the UK music scene with the likes of The 1975, Wolf Alice, and Pale Waves. This month, the label just welcomed a new member to their home, and he is the 21-year-old music prodigy who goes by his first name Beaux.
Beaux (full name Beaux South) is the latest Gen Z star in the making whose musical style is inspired by fellow artists such as Lorde, Troye Sivan, and the one and only queen of the generation Billie Eilish. His talent and prospect in the industry are proven in the breakout track, “Look How We Started”.
Despite its ridiculous brevity under two minutes, “Look How We Started” sounds brilliant and impressive with the atmospheric beat and lo-fi vocal, a hot trend of all Gen Z stars. “Heard you moved out of the city while back / Kept on having all your panic attacks / Said your parents really wanted you back / Looking back on it, I only feel sad,” Beaux reminisces the days when changes happened—again a songwriting cliche all Gen Zers pursue.
Regarding the upcoming debut EP, Beaux told NME that it would thematically entail loss and fear of failure. “The whole premise of it is: ‘what’s the point even of having any success?’ I feel like you spend a lot of your time going, ‘I want to be successful in whatever I do’ or ‘I want to have a good music career and I want to just do music’, but what’s the point if the people you like are not around to share your success with you.”
He continued, “The EP talks about losing loved ones, too. My father died when I was seven, and I’d just gone through a breakup when I wrote it. So it’s sort of just the idea of what was the point of everything if the people you love aren’t around. It’s quite fun stuff!”
The Surrey-born singer also mentioned Rex Orange County and Declan McKenna as the inspirations of his songwriting process. Meanwhile, the EP’s production is influenced by No Rome, The 1975, Tyler, the Creator, and Kanye West.
“Look How We Started” is available now on every streaming service, and follow Beaux’s Instagram to keep in touch with his new music.
