Have you ever wondered why we are drawn to certain people? It could be a stranger at a party or someone you meet on a first date – sometimes you just CLICK. It can feel like you’re on the exact same wavelength and your brains are moving in rhythmic oscillation. This concept of mirroring people neurologically via interpersonal synchronisation, is what scientists call “brain-to-brain coupling”.
Recent studies have brought about a paradigm shift in our understanding of homophily and forming connections. With the speed up of neuro tech and advanced neuroimaging techniques in the recent years, scientists have been able to achieve major breakthroughs and measure brain activity from two or more individuals simultaneously. One of the neurobiological underpinnings they have discovered is that people with similar personality traits are more likely to have the same taste in music.
This new study was conducted by Cambridge academic Dr David Greenberg. Greenberg is a psychologist, behavioural scientist, and musician. He is the founder of the Musical Universe project, which is a scientific platform that uses masses of data to advance knowledge and improve lives across cultures. Greenberg has developed multiple scientific tests on musical engagement and his research has examined music at the intersection of social science, neuroscience, genetics, and clinical treatment. Greenberg’s recent study investigated the relationship between musical preferences and our personality. The study involved more than 350,000 participants from over 50 countries and 6 continents, discovering that the link between musical preferences and personality are universal.
Greenberg does not seek to pigeonhole music-lovers, and has said: “If people who score high for neuroticism, for example, are being fed more intense music and they’re already feeling stressed and frustrated, is that helping with their anxiety or is it just reinforcing and perpetuating? These are the questions we now need to answer. Musical preferences do shift and change, they are not set in stone. And we are not suggesting that someone is just extroverted or just open.We all have combinations of personality traits and combinations of musical preferences of varying strengths. Our findings are based on averages and we have to start somewhere to begin to see and understand connections.”
Why wait? Let’s change the world now through music! I’m honored that @DiscoverMag wrote a featured article showing the social power of music and the unique role of personality. #musicscience #musictherapy #psychology @BarIlanU @Cambridge_Uni https://t.co/WeFLMFDBtn
— Dr. David Greenberg (@greenbergmusic) April 27, 2022
Some of the eye-opening findings include: “Ed Sheeran’s song ‘Shivers’ is as likely to appeal to extraverts living the UK as those living Argentina or India. Those with neurotic traits in the US are as likely to be into Nirvana’s ‘Smells like Teen Spirit’ as people with a similar personality living in Denmark or South Africa. Agreeable people all over the world will tend to like Marvin Gaye’s ‘What’s Going On’, or Lady Gaga and Bradley Cooper’s ‘Shallow’. National borders cannot stop open people from replaying David Bowie’s Space Oddity or Nina Simone. It does not matter where a conscientious person lives, they are unlikely to enjoy Rage Against the Machine.”
Greenberg hopes for future research to test the links between music and personality in real-world settings as a way of seeing how music can be a bridge between people from different cultures around the globe.
Read more about the findings from the study here.
Listen to a podcast featuring Greenberg discussing what are music taste says about us here.
