On Friday, a new radio station named Union Jack was launched that resolves to only play music recorded by British artists. The station, created by the team behind Jack FM, who have three stations broadcasting in Oxford, Reading and Hampshire, will be available via interactive apps and online at UnionJack.co.uk.

It has been launched by the team behind Absolute Radio and cuts out literally all American hip-hop, European pop and any other non-UK music artists.

The station has a specific target audience of 40-to-54 year-olds and will feature the likes of Tom Odell, Jake Bugg and Biffy Clyro. It was promised that there will be no DJ talking, instead there would just be songs requested by the listeners.

A promotion video was released prior to the launch, you can watch it below.

“We have conducted a huge amount of research and the feedback confirmed that there is a massive gap in the radio for a new national station that promotes the very best of British music,” said Donnach O’Driscoll for the Guardian.

The new station follows the same model as Jack FM, which is popular in the US, where listeners pick from thousands of songs on the station’s app, which then enter its daily playlist according to whichever songs are most popularly picked.

Ian Walker, co-CEO said: “Britain has been at the forefront of groundbreaking music for over six decades. Union JACK will lead the way in celebrating this rich heritage, playing the greatest UK music and also discovering and supporting British new talent.”

Here’s a sample of what the radio station plays:
Madness – Driving In My Car
Cult – She Sells Sanctuary
Keane – Somewhere Only We Know
Status Quo – Whatever You Want
Fleetwood Mac – Go Your Own Way
Yes – Owner of a Lonely Heart
James Blunt – 1973
Bastille – Good Grief
The Undertones – Teenage Kicks
Royal Blood – Where Are You Now