Brighton-based artist Maisie Peters is known for her moody songwriting, or as she calls it, “emo-girl pop”. Her new single, released today and titled ‘Sad Girl Summer’, follows in the same direction, with her usual witty lyrics, such as “Take my hand and lose his number/You don’t have to have another sad girl summer”.

Already gaining plenty of attention, the song has been promoted for a week with cartoon social media posts from Peters, and much anticipation from fans. The music video, which the singer worked on with her friends, currently has 4,000 views after only two hours. Filmed at home while in lock-down, the girls are shown dancing and posing.

When the song and video finally came out, Maisie Peters was excited to share the news with her followers, explaining how they both came to be. She also left a message, saying, “I hope u shriek this song to your chosen families, your groupchats, your best friends, and I hope you remember that in THIS sad girl’s summer : no one dances on their mf own.”

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Sad girl summer is out, link in my bio!!!! This song is especially special to me because I made it entirely with people I love. I wrote it in la with the unreal @iamstephjones & @afterhrs_ the first time we met, before we all became real life actual friends and wrote many more songs together and split our actual sides laughing over dumb shit. Then, I shot this cover art last summer with @radhaggis who I’ve known since I was literally 15, when we both made youtube videos and I slid into his dm’s with facts about the coldwar. I got him to come down to brighton and take film photos of me and my hometown friends just fucking about for the day, and then fast forward a year, when I was tryna choose artwork for sad girl summer and I was suddenly like!!!! I should use those photos!!!!! Like the song is singing about friendship and girl gangs and building eachother up, and what is more perfect to represent that than a photo of me and my actual day 1 best mates @natashabanksss and @olivwalton who I went to prom with, and made tie dye shirts with, and crammed last minute for history gcse with. I hope u shriek this song to your chosen families, your groupchats, your best friends, and I hope you remember that in THIS sad girl’s summer : no one dances on their mf own

A post shared by Maisie Peters (@maisiehpeters) on Jul 1, 2020 at 1:01am PDT

The artist held an Instagram livestream yesterday (30th June) to discuss the song and pique the interest of her followers. While in isolation, Peters has held many livestreams and found time to work on multiple projects including writing and recording new music or covers, and even filming a carpool karaoke style video with her twin sister, in which the pair sung to many of the artist’s previous tracks.

Posting original music on YouTube in 2015, Peters gained popularity over the next few years, releasing two singles independently before signing with Atlantic Records. Her YouTube channel has now reached 82,000 subscribers from her original music. With her record company, the artist has also put out numerous singles including ‘Worst Of You’ which has over 62 million streams on Spotify, as well as two EPs. On YouTube, her most viewed video is ‘Stay Young’, a single release from 2019.