The Grammy-nominated artist Lewis Capaldi teamed up with tech firm BONDLY to create collectables NFT tokens for a unique and intimate fan experience. NFT stands for Non-Fungible Tokens, and they are growing exponentially in nowadays’ stock market. Indeed, these unique tokens can be purchased by customers, giving the owner the digital and irrefutable proof that they are the sole owner of such tokens.
In Capaldi’s case, there is a chance to participate in the game and get them for free. NFTs will be available to collect from April, and by acquiring them fans will be presented with unique opportunities to access exclusive perks designed by the Scottish artist himself, including a private and in-person NFT ticketed event planned for next year.
The trading cards will be released in collaboration with the Nordoff Robbins Music Therapy Charity, UK’s biggest music charity organisation. ‘I’m absolutely buzzing to be launching these trading cards with the incredible team over at Bondly’, BRIT Awards winner commented. ‘This has been something I’ve been really excited about for a while and have been working on the game behind the scenes so it’s great to be able to finally announce this to everyone! Can’t wait to be giving a small preview of what’s coming up to a few of ya early next year!’
Capaldi is not the only one having jumped on this NFT mania. In fact, this new interactive experience has already been embraced by Kings of Leon, Gorillaz, Grimes and Aphex Twin, to name a few. Liam Boyd, CEO of BONDLY, said: ‘It’s unbelievably exciting to be working with Lewis Capaldi, who has achieved an incredible amount in such a short space of time. Not only will we be launching his collectable card game, which is fantastic, but also be partnered together on the very first NFT ticketed music event. This intimate event where fans will be able to have just themselves, Lewis and other cardholders in an amazing location is definitely a once in a lifetime experience. The fact that we are able to support a great charity like Nordoff Robbins at the same time, is really the icing on the cake.’
