It has been confirmed that LadBaby has secured the 2021 Christmas Number One Single with their entry “Sausage Rolls For Everyone”. The social media artists’ new entry is a charity single, all proceeds from the release will be donated to The Trussell Trust. The duo’s recent win marks their fourth consecutive Christmas number one single and features special guests Sir Elton John and Ed Sheeran. The group consisting of husband-and-wife Mark Ian Hoyle and Roxanne Zee Hoyle took to Instagram to celebrate their win and showcase their four awards.
The YouTube sensations made chart record history with their win; the duo has become the only artist in 70 years to achieve four consecutive Christmas number ones. The record was previously held in a three-way tie with LadBaby, The Beatles and The Spice Girls. Although LadBaby has a short discography made up only of their Christmas number ones, the group are now part of musical history. This year’s number one single sold over 136,000 chart sales, 85% of the total unit sales were digital downloads.
Chief executive of the Official Charts Company, Martin Talbot has provided the following statement congratulating the pair on their win, “Huge congratulations to Ladbaby, Ed Sheeran and Sir Elton John for their achievement this year – not least to Mark and Roxanne of Ladbaby in becoming the first act in history to record four consecutive Official Christmas Number 1s. To have matched The Beatles and Spice Girls was a fantastic feat last year, but to top them both, while raising money and awareness for foodbank providers The Trussell Trust, is remarkable.”
Mark and Roxanne Hoyle first gained fame when their first sausage roll-themed parody song was released. “We Built This City” was released in 2018 and gave the duo their first number one. The duo’s winning streak began with their second Christmas number one, “I Love Sausage Rolls” released in 2019. In 2020, the pair joined the ranks of The Spice Girls and The Beatles and secured their third number one “Don’t Stop Me Eatin”.
The Hoyle’s spoke with OfficialCharts.com concerning their record-breaking win, “Thank you, thank you, thank you to the great British public, for every single person in this country that has downloaded and streamed this song over the last week. You’re all absolute legends Thank you for helping us raise the profile, raise money and awareness for the Trussell Trust, the food banks in the UK and helping support the 14 million people in this country that are living below the poverty line. We couldn’t have done it without you. It means so much to us, and thank you so much for all the support, positivity and love that has been given to us over the last few weeks… Over the last four years!”
Although a great feat, the duo had help breaking the festive record. Their recent hit featured two of music’s most popular artists Sir Elton John and Ed Sheeran. Both featured artists were also in the annual race to number one, their duet “Merry Christmas” was hotly tipped to win this year. This year’s win also marks the third time that Sir John has overtaken himself to win the chart top spot and the second time for Sheeran. “Sausage Rolls For Everyone” marks the third number-one single for Sir John this year and his tenth top hit throughout his career.
Sir John and Sheeran’s duet lands at number two within this year’s Christmas charts. The Christmas contender is closely followed by a festive favourite, “Last Christmas” by Wham places at number three. At number four is “All I Want For Christmas Is You” by the Christmas Queen Mariah Carey. This year’s top 5 Christmas chart is closed off by “Boris Johnson Is Still A F**king C**nt” by K**ts, the group released a similar controversial track last year which also peaked at number 5.
