Kick Game UK links up with UK rappers Arrdee, Central Cee and Kick game partner Fredo for their Christmas gift drop. The gift drop saw the rappers giving out wrapped trainers to kids and supporters in partnership with the trainer store.
Kick Game is a store specialising in rare and exclusive trainers and apparel, and was founded in 2013 by brothers David and Robert Franks. The company has 5 store locations one in Birmingham Bullring shopping centre, one in Leeds Trinity shopping centre, one in Manchester Arndale and two stores in London; one in Burlington Arcade and the flagship store in Covent Garden. In April 2021 the company announced a multi-million pound partnership with west London rapper Fredo, a self-proclaimed sneakerhead himself. The partnership was labelled “Ground Breaking” by kick game founder Rob Franks.
The trainer company partnered up with three of the biggest artist in the UK rap scene to give out shoes around the country. Arrdee was given a van full of wrapped shoes to give out in his home city Brighton, pulling up to a retail park and giving trainers out to the swarms of school children who spotted the 19-year-old rap star. Fredo went to Queen’s Park School in his local area of West London to surprise the pupils there with free shoes ranging from Air Force to Jordans. Central Cee did his part from within the Kick Game flagship store in Covent Garden. Central was met by mobs of fans who were alerted of the giveaway after the rapper posted on his Instagram story “Feeling festive. Pull up to Kick Game UK”.
The Christmas giveaway was documented by the trainer store and uploaded to their YouTube channel, which has an impressive 107,000 subscribers. The company often use the channel to interview the stars who visit the store and have hosted the likes of Jamaican dancehall legend Popcaan, Premier League footballer Leon Bailey as well as the previously mentioned Arrdee and Central Cee.
The video for Kick games Christmas gift drop is available to watch here:
