A few days ago, singer Jorja Smith dropped a video for her Lost & Found single ‘The One’. The video is currently pushing to half a million views and in no time, we expect it to reach 1M views. In her latest Instagram post, she shared that she has been nominated for a Grammy for Best New Artist.
In the video, we see Jorja in a series of emotional states desperately trying to leave a lover and the relationship she’s in. Jorja showcases looks that represent each stage of the relationship. We sheepishly believe that her portrayed boyfriend would run after her but every time she attempts to leave him, she runs back herself. In the ending of the video, we see Jorja getting the courage to actually leave him for good, in which she does through tears.
The visual director Hector Dockrill wanted to leave the video on a question, with not knowing what happened next. Jorja did this naturally by how she conveyed each scene to the viewers making it relatable to people that have been in a similar situation.
Jorja always delivers with an incredible performance within her out of this world concept. We can’t wait for more videos and music.
Watch Jorja Smith’s ‘The One’ video down below.