Independent Music Venue have named alternative hip-hop artist Jordan Adetunji as the Northern Ireland ambassador for their 2021 festivities, which will take place from the 25th to 31st of January. Adetunji will join Gruff Rhys and Arlo Parks in the celebrations, who have been named as the ambassador for Wales and England respectively.
“it’s a big team effort”
We’re super excited that @jordanadetunji is joining us as our #IVW21 Ambassador for Northern Ireland, read more about how his local music scene and independent venues have supported him at the start of his career: https://t.co/RlaYU3G4wX pic.twitter.com/xpGqihhApt
— Independent Venue Week (@IVW_UK) January 7, 2021
The annual week-long event, will celebrate grassroots music venues across the UK, inviting a myriad of artists from across the UK to play digital shows in order to raise awareness for local venues and creative spaces. The organisation will also hold comedy, poetry, and craft events in order to raise support. So far, over 64 venues across the UK will take part in the celebrations
“I am delighted to have been chosen as the ambassador for Northern Ireland during Independent Venue Week 2021. Independent venues play a vital role in creating economic opportunities, while at the same time showcasing and promoting the works of many local artists like myself,” Adetunji stated. “This is a fantastic opportunity to bring together venues, artists, events operators, and the public – especially in these challenging times – to highlight the importance of independent venues.”
An ambassador from Independent Music Week 2021 also expressed their excitement in teaming up with Adetunji. “As we step into 2021, it is clear we are a long way from any kind of opportunity to safely enjoy live music in grassroots music venues and the health and well-being of our whole community is our priority.”
“IVW is responding by adapting the way shows are available across the week with a range of digital events. From ‘In Conversations’ with artists, labels, promoters, gig goers and other industry organisations to album listening parties, pre-recorded live streams, comedy and quizzes.”
