Amongst this chaotic time, James Blunt offers hope and belief for everyone in his new music video for ‘The Greatest’. The song was originally released with a different meaning on Blunt’s 2019 album ‘Once Upon A Mind’.
The moving video, which came out on Friday 17th April, shows clips of medical staff and other key workers around the world working to save lives, as well as the state of the world at the moment. Alongside this, Blunt is shown singing to the camera with the sun setting in the background. His message offers a melancholy sense of hope and unity during this difficult time.
Directed by Jacob Wise and released via Atlantic Records, all profits from ‘The Greatest’ will be donated to the NHS. The singer explained “I originally wrote ‘The Greatest’ for my children as a message of hope for their future, amidst the mad world that we live in,” continuing, “But in the last few weeks the song for me has taken on new meaning, as I watch NHS workers, first responders and healthcare professionals worldwide battling the coronavirus. These people are our true heroes – they are the greatest, and we all must show them the gratitude that they truly deserve.”
In an interview with Good Morning Britain, Blunt discussed his personal experience with not being able to see his father who is highly at risk. After having a kidney transplant in January, Blunt’s father has been immuno suppressed, making it impossible for him to be with family at this time.
‘Once Upon A Mind’ is James Blunt’s latest album containing singles ‘The Truth’ and ‘Cold’, which were praised by both fans and critics. ‘The Greatest’ has almost 2 million streams on Spotify, while the music video has over 500,000.
The singer-songwriter has always been known to offer help where he can, taking part in charities and causes such as Help for Heroes and Stand Up To Cancer. Make sure to purchase the song to continue supporting the NHS.
James Blunt released his debut album ‘Back To Bedlam’ in 2004 which sold 11 million copies worldwide and reached number 1 in the UK Albums Chart and number 2 in the US. He writes and produces his music, receiving five Grammy nominations including Song of the Year, and winning two Brit Awards for Male Solo Artist and British Pop Act. He previously served as a reconnaissance officer in the Life Guards (a cavalry regiment of the British Army).
