New York alternative rock band Hello Mary have shared an official music video for their latest single ‘Three’. The three-piece have recently announced that they will be releasing their new album titled ‘Emita Ox’ on the 13th of September via Frenchkiss Records. The music video was directed by Mark Cheche, and you can watch it below. Pre-order the album from the band’s official store.
‘Emita Ox’ will be the follow-up to the band’s self-titled second album which was released last year to acclaim. According to a press release the upcoming LP sees them push “harder into heavy distortion and psychedelic dreamscapes”. The band co-produced the album themselves along with Alex Farrar who has worked with the likes of MJ Lenderman and Indigo De Souza. The production of the album demonstrates how the band’s tastes and influences have changed over the years, now being influenced by more progressive and experimental bands such as Swans and Black Midi. The group’s bassist, Mikaela Oppenheimer, said that “This album encompasses a lot of our inspirations. It also shows what we’re like as a trio, collectively.”
The forthcoming project was recorded earlier this year in Asherville, North Carolina, with the band playing all the instruments heard on the record. The album sees the band’s contributions to the songwriting and production bleed into each other as well as being a showcase of their individual strengths as musicians. Drummer, Stella Wave said: “We map out all the sections beforehand, we like to write intricate parts that complement each other”.
She continued talking about how the songs on the album represent tough times for the band: “This album represents a period of time that’s very meaningful to us. The songs are related to things that we all know about, even if it’s not out on the table for everyone else. The songwriting and recording process was a very heavy time that I will never forget.”
‘Three’ references the title of the album as it tells the fairy tale of a girl named Emita and her pet Ox. Singer, Helena Straight, said: “‘Three’ was written after I’d been in a creative rut that lasted a couple months. I wasn’t focused on getting any message across. My intention was just to write a full song, whether I ended up liking it or not.”
The full track list and artwork for ‘Emita Ox’ is below:
- Float
2. 0%
3. Three
4. Down My Life
5. Knowing You
6. Heavy Sleeper
7. Footstep Misstep
8. Courtesy
9. Hiyeahi
10. Bubble
11. Everything We Do
As well as releasing their new album later this year, the group are set to play a run of shows in the UK. They’ll be making their Debut in the UK, playing a set at the End Of The Road Festival later this month as well as playing Manchester Psych Fest and Edinburgh Psych Fest. They will then play two headline shows in London at The Windmill Brixton and The Shackwell Arms respectively. They will then take to the stage on a run of dates as support for American Football. You can buy the remaining tickets for their UK shows here.
Hello Mary’s full list of 2024 UK dates are below:
Aug 30 – End of the Road Festival – Dorset, UK
Aug 31 – Manchester Psych Fest – Manchester, UK
Sept 1 – Edinburgh Psych Fest – Edinburgh, UK
Sept. 4 – The Shacklewell Arms – London, UK
Sept 5 – Brixton Windmill – London, UK
Sept 11 – Rock City – Nottingham, UK
Sept 12 – Barrowland Ballroom – Glasgow, UK
Sept 13 – Bristol SWX – Bristol, UK
Sept 14 – Roundhouse – London, UK
