Harry Styles has brought summer to us with the music video to his song Watermelon Sugar. In times like these where physical contact has been brought to a minimum, Harry has brought back a bit of joy by creating a touchy music video which makes you miss those summer nights at the beach. “This video is dedicated to touching. May 18, 2020”, a brief statement at the beginning of the video reads.
The whole video seems indeed to be dedicated to the concept of touching: The people in the video are hugging, kissing, dancing – basically are doing all the things we currently can’t do. And of course, there’s a lot of watermelon involved as well.
“Tastes like strawberries on a summer evenin’ and it sounds just like a song. I want more berries and that summer feelin’ it’s so wonderful and warm”, Styles sings, and we can basically feel the temperature in the room heating up, just like the sun shining at the beach displayed on screen. With loads of bright and warm colours and a filter that gives the whole video a retro vibe, it makes one feel nostalgic.
Harry Styles is not only known for his music but also his extravagant and unique style (just last year he co-hosted the Met Gala as the youngest co-host in history of the event), and of course he had his designer Harry Lambert add a touch of that to the video. The sun-kissed models are wearing knit bikinis and in the opening scene of the video Styles himself is sitting at a table on the beach, wearing a knit cropped top, paired with a huge pair of blue sunglasses. Throughout the video he changes his outfit a couple of times, from hippie shirts to pop art shirts and another cropped jumper paired with a floral scarf, Styles has got it all – and the fans are loving it. All over Twitter, his fans are comparing the footage of Harry in the music video to Elton John. And they seem to like it: The photo Styles has posted on Instagram to announce the release of the music video has gained over 1 million likes in less than 20 minutes.
Harry is radiating Elton John vibes and I’m HERE for it. Can’t wait for the watermelon sugar recreation in 30 years when someone makes a musical out of Harry’s life
— Ellen (@hs_dior) May 18, 2020
During those difficult times where many are questioning if they will experience any kind of summer vacation or the joy of hugging their friends, Harry Styles has managed to make us feel the happiness of summer nights with friends, even if it’s just for a few minutes of the Watermelon Sugar music video.
