Detroit rap legend has revealed further details today regarding his new album Revival.
After a brief musical detour with 2013’s The Marshall Mathers LP 2, Revival will see the MC complete a musical trilogy of albums, which also includes 2009’s Relapse, and 2010’s Recovery.
Em first announced his return with the track ‘Walk on Water’, a collaboration with Beyonce, which was also performed by the pair, to open the recent MTV European Music Awards.
The build-up to Revival has been masterful, stirring fans up into something approaching a frenzy, with a series of cryptic posts, involving fake pharmaceutical adverts, which were financed by Eminem’s label Interscope. A hotline, a TV ad, and a website were all found, advertising medication for a fictional ailment called ‘Atroxus Rithimus’, with all three featuring direct lyrical references to Eminem’s Oscar-winning track ‘Lose Yourself.’
More evidence of new @Eminem album. Online ad for Revival in the @freep was placed by Interscope Records. pic.twitter.com/fmI8Xvc9ai
— Maxwell White (@MaxWhiteWXYZ) October 26, 2017
Here’s what happens when you call 1-833-243-8738, the number for Eminem’s new album, “REVIVAL” pic.twitter.com/yWbf2Zk9Hr
— Ryan Christensen (@rnchristensen) October 26, 2017
Things have been taken further still by Eminem’s mentor, and fellow hip-hop icon Dr. Dre, who posted a Revival advert on his Instagram page, with the caption ‘Use as prescribed by your doctor’, crucially revealing that the album would be released on December 15. As yet we know no further details of the album’s length, tracklisting, or features list, but given the wait for the album is less than three weeks, expect these to drop shortly.
