After a pretty solid fan reaction for their 2018 effort, Love Is A Basic Need, Yorkshire’s answer to brit-pop, Embrace, have announced their 8th full-length LP, How To Be A Person Like Other People with a release date set for August 26th. The plan for the band is to release the new album through their own label “Mo’betta”, which stems from Townsend Music. While no singles have yet been released, you can pre-order the album from their official store here.
1/2 So here’s the news you’ve all been waiting for!!!
Our NEW ALBUM, How To Be A Person Like Other People will be released August 26, and we’ll be touring the UK in August/September. Tickets for the tour go on sale this Friday at 9am… pic.twitter.com/IWzolwg9ly
— Embrace (@embrace) April 18, 2022
The announcement also comes with the prospects of a 10 date UK tour that will kick off almost immediately after the album’s release. So those of you who are planning on bagging opening night tickets in Aberdeen; leave the few days before to really memorise the new tunes ASAP. Tickets go on general sale this Friday (April 22nd) at 9am. You can look into ticket information here.
In a conversation with NME, the band’s singer/guitarist/producer, Richard McNamara explained this about the album, “Whenever we put out a new album it’s always a really big deal to us, we put everything we have into it. We know that there’s something about what we do that people love, that they just don’t get from others bands.” Adding, “It’s like a pact, they want us to be intimate and personal and autobiographical, but they also want us to be confident and rousing and anthemic. It sounds like a contradiction, but I think when we’re at our best we somehow pull it off. I think in that sense this album is the most Embrace album we’ve ever made.”
The same conversation then turned to the album’s title, of which McNamara explained, “I met my wife nearly 10 years ago now: we have an incredible daughter and another on the way, but the most loving thing she’s done for me over the years is to try to show me how to love, how to feel, how to be a person like other people.” Before concluding, “This album is about that journey, that story, and it’s the most joyous, most uplifting, most upbeat, most soulful thing we’ve ever done. I can’t wait for everyone to hear it.”
See below the full list for Embrace’s UK tour:
31/8/22 – Music Hall – Aberdeen
1/9 – O2 Academy – Edinburgh
2/9 – Northumbria University – Newcastle
3/9 – Rock City – Nottingham
4/9 – O2 Academy – Sheffield
6/9 – Tramshed – Cardiff
8/9 – O2 Institute – Birmingham
9/9 – O2 Brixton Academy – London
10/9 – O2 Apollo – Manchester
11/9 – University of East Anglia – Norwich
