After a teaser on Instagram all the way back in November 2021, Digga D has finally dropped the track, titled “Pump 101″, alongside Liverpool’s StillBrickin. Alongside the release, Digga has dropped visuals for the track, which were part of the tease on his Insta two months ago. Watch the video below:
The video, featuring fellow rapper and former cellmate Unknown T as part of the posse, is set in Dubai, which in the last year became a hotspot for musicians and influencers of the modern era. The visuals were filmed on Digga’s holiday/tour to Dubai where he and his crew lived it up last year.
The teaser created a significant amount of hype, spawning its own memes and reaction videos. The track samples G-Units “Stunt 101″ for which the track is named in homage to. Digga even interpolates the flow of 50 Cent from the track, borrowing his signature gansta rap flow in a departure from his usual drill style.
‘Pump 101′ is unique for a track that borrows so much from another, as it is a playful departure from what we have come to expect from Digga and the drill scene at large. Perhaps this will start a trend of drill artists looking back to older styles of rap for inspiration, within a genre that many long-term fans believe to be growing stale.
The track was announced after a minor controversy where many thought that Digga D had been arrested by Emirati authorities. He was trending on Twitter for a number of days as reports suggested he was facing life imprisonment for stabbing someone while on holiday there. Amongst the confusion, Digga cleared up the matter, saying that while he did get arrested, he was not involved in any criminal activity and released without charge.
Many suspected this to be a publicity stunt, with some pointing fingers at Digga’s management who they suspected ran false stories and circulated rumours of a possible sentence in order to generate hype around his name on the eve of this tracks announcement. These suspicions come without much evidence, however, as it was true that Digga was in fact arrested. It is more likely that rumours of life imprisonment spawned from the original fact of his arrest, given Dubai’s reputation in the West of having harsh sentencing laws.
“Pump 101″ is available to stream and can be listened to below: