Central Cee has recorded a new song titled ’24 Hours’ while livestreaming with PlaqueBoyMax. Cench joined up with the Cali livestreamer to celebrate the release of his debut album, ‘Can’t Rush Greatness’.
He recorded in a specially made red British telephone box that Max unveiled as his “custom booth”. Over a smooth, R&B-tinged drill track, the west London rapper performed a speedy, introspective verse. Since going live, the song has been released on streaming platforms.
His bars had some words for his opposition – “I don’t wan’ hear man rap, Alexa play next track, I know they’re nerds.” He also reminisced on how far he’s come, rapping “I slept on the floor at my auntie D’s, now look at the screen, now I’m on TV.”
Cee has just released his debut ‘Can’t Rush Greatness’ via his label CC4L and Columbia records. The album features fellow British artists like Dave and Skepta, as well as a handful of US guests like Lil Durk, 21 Savage and Lil Baby.
The record has been met with critical acclaim, with reviewers noting Cench’s openness and refreshing observations on fame. The Independent called it a “smartly produced debut, which sees him switching between macho posturing and surprising vulnerability.” The Guardian said, “The album’s central topic is very familiar – the disparity between the rapper’s pre-fame and post-fame life – but his take on it is intriguingly original”
One stray shot on the album has ignited a feud with Mancunian rapper Aitch; on the track ‘5 Star’, Central Cee sent a subtle dig, rapping “I felt like a pr*ck when I went to the BRITs they gave the award to a guy called Aitch.”
Responding within a couple of days, Aitch dropped “A Guy Called?” – a scathing diss on a dark drill instrumental, with bars aiming at Cench’s authenticity, writing ability and relationships.
Sending shots about Cee’s image and social media presence, the ‘Taste (Make It Shake)’ rapper said “I can’t lie though, it’s makin’ sense ’cause we like your fit pics more than your bars,”
Also questioning whether he pens his own verses, he claimed “All your songs get wrote by Clint, in the booth, one mic, two c**ts”.
PlaqueBoyMax himself has been wrapped up in a beef with NY drill artist Fivio Foreign. Both Max and Fivio have been trading disses over social media.
Their dispute started earlier in January when Fivio and fellow Lil Tjay appeared on PlaqueBoyMax’s livestream – when the two started smoking weed, Max asked them to stop so they wouldn’t set off the fire alarm. The rappers then decided to leave, and Fivio soon uploaded a diss track calling out Max, as well as fellow livestreamer Kai Cenat.
Central Cee has a few noteworthy events scheduled this spring – nominated for multiple MOBO and Brit awards, the ‘BAND4BAND’ emcee also has a show scheduled at the London KOKO on January 30 to honour his debut dropping. You can read more on that here.
