Bring Me The Horizon have launched, for a limited time only, customised merchandise based on their fans streaming activity through Spotify. Through the Sheffield’s band’s merchandise website, amo in colour, inspired by their sixth studio album ‘amo’, the Bring Me The Horizon fanbase will be able to simply connect their email or Spotify account to the website, select their top six songs from the latest album, which in turn will help create their own customised T-Shirts.
The website uses music intelligence platform The Echo Nest which analyses, according to The Verge, ‘loudness and energy’. It’ll put together an example of the T-Shirt, which features the trademark hexagram logo in the colour imagined from the six songs picked.
★ @BMTHofficial have launched their new 'amo in colour' experience ★
Want to unlock limited-edition merch based on your @Spotify listening habits?
Get involved: https://t.co/iN0dE7Ermn pic.twitter.com/okpbhhwcUq
— Sony Music UK (@SonyMusicUK) October 15, 2019
Bring Me The Horizon were very recently involved in the recording of an original track for the upcoming Death Stranding video game on PS4, directed by Hideo Kojima, which is set for release on November 8. It stars Norman Reedus and Mads Mikkelsen. The band’s song, ‘Ludens’, is one of eight on the album, including original recordings from Chvrches with their title track ‘Death Stranding’, ‘Yellow Box’ by The Neighbourhood and ‘Sing To Me’ by Missio. The full playlist is below.
- ‘Trigger’ – Major Lazer & Khalid
- ‘Ghost’ – Au/Ra & Alan Walker
- ‘Death Stranding’ – Chvrches
- ‘Yellow Box’ – The Neighbourhood
- ‘Meanwhile…In Genova’ – The S.L.P.
- ‘Ludens’ – Bring Me the Horizon
- ‘Born In The Slumber’ – Flora Cash
- ‘Sing To Me’ – Missio
‘Ludens’, along with the official soundtrack for Death Stranding will be released on November 7. Elsewhere, Japanese dance metal band BABYMETAL recently announced that Bring Me The Horizon would be supporting them on their upcoming Japanese tour. The four dates in November will see them perform twice in Saitama and Osaka.
16/11/2019 – Saitama Super Arena, Saitama.
17/11 – Saitama Super Arena, Saitama.
20/11 – Osaka Jo Hall, Osaka.
21/11 – Osaka Jo Hall, Osaka.
