Bjork has shares her new video today, for her single ‘Notget’, from her acclaimed ninth solo album Vulnicura. The video was directed by both Warren du Preez and Nick Thornton Jones, and shows the Icelandic songstress as a digital avatar, bathed in lights, which ebb and flow in time with the song itself, to dazzling effect.
A version of the video was also shot in a full, Virtual Reality mode, and the full version of ‘Notget’ premiered last year at Iceland’s Airwaves Festival. Bjork has been embracing the VR trend in recent times, often to great effect, and the release of ‘Notget’ follows similarly cinematic videos for ‘Black Lake’ and ‘StoneMilker’.
The video for ‘Black Lake’ was premiered at New York’s museum of Modern Art in 2015, as they hosted a special, retrospective exhibition on the singer’s career. Much of the lyrical and thematic from Vulnicura stemmed from the traumatic break up of Bjork and her long time partner, artist Matthew Barney. Much of the album’s praise came from the intimacy, and introspection that Bjork put forward to her listeners, and the singer has evidently put as much artistic endeavour into her music videos since then, as into the songs themselves.
Meanwhile, NME reports that artist and filmmaker Andrew Thomas Huang- who also directed the video for ‘Black Lake’ has confirmed that he is collaborating with Bjork for her new album.
In an interview with Fader, Huang revealed “I think it’s a bit too early for me to say at the moment, but, you know, Björk’s already written quite a bit of it. We just want to evolve what we did in Vulnicura, which was so personal and introspective.
“What I can say is this new album’s gonna be really future-facing, in a hopeful way that I think is needed right now. I’m excited. It will probably be utilizing more of my visual effects background as well.”