As Everything Unfolds delivered the fifth instalment of the promotional campaign for their upcoming debut album Within Each Lies The Other. Their brand new single ‘Greyscale‘ was shared today across all streaming platforms following a live video premiere at 8pm last night. The track follows the tradition of the previous four releases that came out in the first week of each of the past months, with March supposedly saved for the official album launch.
The promo campaign kickstarted with ‘Hiding From Myself‘ back in September 2020, followed by ‘Take Me There‘ in November, ‘Stranger In The Mirror‘ in December, and ‘Wallow‘ in January. With ‘Greyscale‘ out today, As Everything Unfolds’ hugely awaited debut record Within Each Lies The Other is ready to drop on 26 March via Long Breach Records and is available to pre-order here.
Since last September each of the five promotional singles has revealed a different aspect of the rising band’s versatile approach to contemporary metal. As far as conventional metalcore goes, As Everything Unfolds tick all the boxes yet succeed in clearly defining their unique place in the scene. Their music swings between heavy breakdown-led post-hardcore to riffy alternative rock, with singer Charlie Rolfe’s distinctive vocals jumping from emotive singing to fierce growls.
‘Greyscale‘ revolves around a basic structure with clearly defined stripped-down verses and repeated atmospheric chorus, further showcasing Rolfe’s vocal range. Around the third minute mark, the anticipated breakdown hits with full force delivering the fitting climax the track needs, and leaving listeners wanting more. The single was produced, recorded and mixed by Oz Craggs at Hidden Track Studios boasting clients such as Mallory Knox, Neck Deep and Palm Reader, and mastered by Nick Burchall at Audio Animals. The artwork for the single and the upcoming record is credited to Abby Coulson of Flowers & Bones.
The new single is already drawing the deserved media attention with critics and fans alike praising the fresh approach and new face of As Everything Unfolds on display culminating with Alex Baker from Kerrang! selecting the High Wycombe newcomers as ones to follow: “Setting aside their obvious talent and the cinematic hugeness of their sound for a moment, at the core of the forthcoming success of this band is a simple truth: they write bloody great songs.”
Huge thank you to @alexbakerman and @KerrangMagazine for their support! https://t.co/AKRq4XjSYN
— As Everything Unfolds (@AEUOfficial) February 5, 2021
As Everything Unfolds’ debut record Within Each Lies The Other comes out on 26 March 2021 via Long Breach Records on standard CD and LP. The album will feature a total of 11 tracks, including the five already released promotional singles. Various bundles and exclusive T-Shirts are still available on the official label’s store. Singer Charlie Rolfe previously said the following regarding the inspiration and themes in Within Each Lies The Other:
“This album represents the very best and worst of ourselves. Our sadness, our vengeance but in balance also our happiness and self discovery. We cannot always be the best version of ourselves, we must travel through the pain and anguish to develop our best self, a you that has learned. This album focuses on the concept that which is above, also is the same of what is below, balance the pain and happiness, centre yourself and learn from it.”
