Indie pop’s youngest star is back with a new single, just months after the release of his latest EP Happiness in Liquid Form’. Templeman has shared new single ‘Forever Isn’t Long Enough’, which premiered last night (September 28) as Annie Mac’s Hottest Record. ‘Forever Isn’t Long Enough’ is accompanied by a video that is nothing short of colourful. You can watch it in all its vivid glory below.
The video depicts Templeman, and a series of others, performing slightly weird, overly colourful activities with the most laid-back attitude, as if the natural way to eat cornflakes was to fill your mouth with cereal and then pour the milk in. It has that slow, high-quality editorial feeling about it, but what we’re mostly watching is Templeman pretending to drum with massive cucumbers. It toes a great line between conceptual, and just having a great time in a studio with a quilted green backdrop. Really, it all looks like fun.
According to Templeman, ‘Forever Isn’t Long Enough’ was ultimately inevitable. In a statement, he wrote, “some days I can’t stop thinking about how short life is and how you only have so much time to spend with the ones you love. Honestly I’ve made so many songs with the titles ‘Forever Isn’t Long Enough’ but this one felt the most meaningful.” Incidentally, the intense colour that is pervasive throughout ‘Forever Isn’t Long Enough’ functions as a metaphor for the passing of time, and it all weaves together into one big semi-existential, semi-irreverent, cucumber-y experience.
Succinctly, Templeman added to his statement, “I’m still way too young to give anyone life advice but this track to me is about how I’ve noticed that the further away you are from your memories, the closer they are to your heart.”
‘Forever Isn’t Long Enough’ comes hot on the heels of Templeman’s EP Happiness In Liquid Form. Templeman’s talent grows all the time; what is so exciting about Happiness In Liquid Form is that it plays with all the conventions of indie pop as we know it, to produce music that sounds like something and also like nothing you’ve ever heard before. I dare you to find a good comparison for ‘Things I Thought Were Mine’ (a great song name). It’s catchy, electronic, and a touch like a video game all at once. Templeman can hardly stop growing his talent and developing his aesthetic.
Monday evening was probably pretty great in Alfie Templeman’s house. His new single was the hottest record in the world. And the FIFA 21 soundtrack was announced, featuring Templeman’s ‘Wish I Was Younger’ from Happiness In Liquid Form.
seriously a big thank you from the bottom of my heart to all the people that have never heard of my stuff and are willing to give it a listen thanks to fifa, means a lot. was really nervous about this and wanted to make sure the track was indie and a lil old school for fifa fans https://t.co/hJtRqL1IcC
— alfie templeman (@alfietempleman) September 28, 2020
He is in good company. FIFA 21’s soundtrack also features Dua Lipa, Tame Impala, Royal Blood, Biig Piig, Glass Animals – et cetera. FIFA also announced a second soundtrack, ‘Volta’, which will specifically showcase grime, electronic and hip hop music. But back to Alfie – Dork’s October 2020 cover boy is featuring on the most famous playlists and radio shows in the world, and he’s only getting started.
