AJ Tracey teamed up with singer Mabel to release the high-energy track, West10. The two artists are amongst the UK’s hottest, and the single is poised to be the sound of the summer having been released on the 2nd of July.
West10 crackles with the same garage influence that propelled AJ Tracey’s 2019 smash hit Ladbroke Grove to number 3 in the charts. The vintage beat, coupled with AJ’s dominant flow and Mabel’s catchy hook, is guaranteed to have fan’s bopping up and down the nation. It was produced by American group Take A Daytrip, who are notable for their contribution’s to Lil’ Nas X’s Panini and Sheck Wes’ Mo Bamba.
The single had been teased on social media throughout the past week. The build-up started on the 29th of June when the artists uploaded pictures of them both to their Instagram accounts, represented as cartoons, playing Pac-Man. Mabel’s was captioned ‘we dropping this tune or what?!‘, whilst Tracey’s, since deleted, post exclaimed ‘we just made a banger and what to share it with you lot!’. The early reviews indicate that the anticipation was worth it. GrmDaily claims that the track ‘has all the elements to become an instant smash with listeners‘. This is only the second time that the two artists have collaborated, despite their seamless chemistry. The last time AJ and Mabel combined was on a remix of the singer’s 2016 tune, Thinking Of You.
The audio was released alongside the single’s visuals, which simultaneously match the single’s pace and pay tribute to Tracey’s Ladbroke Grove home. The video is set outside of a corner shop emblazoned with the the area’s West 10 post code. Set atop a background of strobes and flashing lights, these scenes are cut between closeups of the artists, that reflect the nightclub setting for which this track is tailor-made.
AJ Tracey’s Ladbroke Grove is considered by many as the track of summer 2019, and West10 has seen the reigning seasonal champion attempt to claim the crown for arguably the second year running. Tracey appears to have found his blueprint, as both singles reflect a clear garage influence. The addition of Mabel provides a soothing foil for AJ’s punchy delivery, resulting in a track packaged and accessible for a wide audience to enjoy.
