Amazon’s new Christmas themed advert features “Hold On” the second single released from Adele’s upcoming fourth album 30, set to be released on November 19th. With less than 2 weeks to go until the album’s release, fans have been treated to an exciting and relatively short wait since being announced in early October.
The ad itself shares a message of kindness, when a young woman is being overwhelmed by the noise of everyday life, her neighbour sends a gift to help her with the anxiety of an exceptionally loud world. The tag “Kindness. The greatest gift” closes the video. The ad seems to follow the same emotional beats as the song. Adele starts by singing “I swear to god I’m such a mess / The harder that I try, I regress,” and “Right now, I truly hate being me.”. But in the end comes back around to finish “Let time be patient / Let pain be gracious / Just hold on, just hold on / I will survive,”.
Prior to the tracks release, fans have also been treated to another song “Easy on Me” after a short teaser snippet was released on Adele’s social media accounts. Not long after the song and video were released, the singer also released a blooper clip from behind the scenes.
It’s all smoke and mirrors! Here’s all the bloopers from the Easy On Me video pic.twitter.com/UFVNcChgX6
— Adele (@Adele) November 4, 2021
Meanwhile, Adele continues to confirm her superstardom with an announcement for a massive show at American Express Presents BST Hyde Park 2022, and by breaking a Spotify record previously held by K-pop giants BTS.
In a list released by BBC Radio 2 on National Album Day, it was revealed that Adele’s sophomore album 21 was the UK’s best-selling album on the women in music themed list. With 5,007,000 sales in the UK Adele nabbed the top spot, her next album 25 landed on the list in 5th place. 21 edged out the likes of Amy Winehouse, Madonna and Shania Twain for the top spot. Her debut 19 also made the list in 14th position.
Last week, the tracklist for 30 was revealed to contain 12 songs with 3 bonus tracks. The album features tracks such as “I Drink Wine”, an Interlude called “All Night Parking” featuring Jazz pianist Erroll Garner and, a version of “Easy on Me” featuring Chris Stapleton.
