Pop superstar Dua Lipa has continued to tease fans with the prospect of new music after posting a short video snippet to social media. The English-Albanian singer, who dominated the charts with her 2020 album Future Nostalgia, is said to be releasing her third studio LP in 2024.
After wiping her entire Instagram profile of around 1500 posts, Lipa shared a teaser video with the caption “I’m not here for long”. The snippet showcases the singer’s new auburn look in a series of close-up shots set to an italo-disco-inspired groove, culminating with the lyrics “catch me or I go”. The video has since been deleted.
Fans will have noticed that keys played a significant role in the teaser: Lipa opens her mouth to reveal a key lying on her tongue, while the sound of metallic rustling and unlocking prematurely cuts off the music, leaving bewildered listeners with an enigmatic impression.
Indeed, the pop star’s online behaviour has been particularly cryptic as of late. As well as wiping her Instagram feed, Lipa changed her various social media profile pictures to an image of her eyes reflected in a kaleidoscopic diamond shape.
Not only that, but upon closer inspection, it seems all of her YouTube thumbnails, as well as album artworks on streaming platforms such as Spotify, have been swapped with kaleidoscopic versions of the original depictions.
Every sign points towards a much-anticipated third studio album – and a new Dua Lipa “era”. In August, the singer revealed that her new record will be coming out in 2024, but will mark a departure from the house-inspired sound of Future Nostalgia.
Listen to “Don’t Start Now” off Future Nostalgia:
According to Lipa, the new collection of songs is heavily informed by “1970s-era psychedelia”, which the new imagery she has been teasing seems to support. In an interview with Variety, the pop star explained:
“The album is different – it’s still pop but it’s different sonically, and there’s more of a lyrical theme. If I told you the title, everything would make sense – but I think we’ll just have to wait.”
Lipa is said to be working with a smaller group of collaborators, including modern psychedelia wizard Kevin Parker of Tame Impala – a songwriting partnership the former “all but confirmed” during an interview with The New York Times Style Magazine in August.
Meanwhile, producer Mark Ronson, who worked with Lipa on Barbie smash-hit “Dance The Night”, revealed that he has heard some of the new album, describing it as “incredible”.
Listen to “Dance The Night” below: