In support of their new album, Hackney Diamonds, The Rolling Stones will be putting their logo across the front of Barcelona’s shirt as they play the legendary El Classico fixture against Real Madrid. The sponsorship was organised by Spotify, who have a collaboration with Barcelona.
The Spanish footballing giants have said the logo in question will be the legendary tongue and lips frequently used by The Rolling Stones. The match will be played on October 28th at the Estadio Olimpico Lluis Companys – as opposed to the legendary Camp Nou stadium, which is currently undergoing refurbishment. The legendary stadium will be renamed Spotify Camp Nou, upon reopening due to the clubs partnership with Spotify.
DONE DEAL!
FC Barcelona and @RollingStones sign deal ahead of the next #ElClásico thanks to @Spotify . 28/10/2023 pic.twitter.com/bfH7tpw5Lp— FC Barcelona (@FCBarcelona) October 19, 2023
The Rolling Stones in a statement have said: “We’re huge football fans and honoured that Spotify have brought our Tongue & Lips logo to grace the FC Barcelona shirt to celebrate the release of the Stones’ new ‘Hackney Diamonds’ album, we’ll be cheering on the players on the pitch as well as fans around the world who will be tuning in to watch this iconic match.”
The logo will also be added to the kit for the Barcelona women’s team match against Sevilla at Estadi Johan Cruyff on November 5th.
This isn’t the first time that Barcelona have put an artist’s logo on their kit for an El Classico match, as they have done it two times previously with their collaboration with Spotify, which started in 2022. On October 16th 2022, Barcelona wore Drake’s Owl logo on the front of their shirts as the club lost 3-1 to Real Madrid at the Bernabeu. On Match 19th earlier this year, Barcelona then wore a shirt with the logo of Rosalia, a Catalan-based singer, as Barcelona beat Real Madrid 2-1, with the shirts being available to the public for 399.99 euros.
Barcelona’s marketing Vice-President, Juli Guiu spoke about the club’s partnership with Spotify, as he said: “Our collaboration with Spotify has taken things to the next level, Bringing together two icons – The Rolling Stones logo and the Barca jersey – is a special moment for our fans around the world. Music and football form a special partnership with a long future ahead of them and we are happy to add another chapter to the story.”
The Rolling Stones Barcelona shirt will be available to the public on October 23rd via the club’s website here.
