The Rolling Stones have seemed to tease their brand new album with an innocuous advert in a local newspaper in London. The legendary rock n roll band have been working on new material since before the Covid pandemic and now seemed poised to finally share a new record.
The Rolling Stones appear to have revealed the title of their next album with an advert for a fictional glass repair specialists in the Hackney Gazette and Islington Gazette. https://t.co/VSRM35BrnN
— Hackney Gazette (@hackneygazette) August 23, 2023
Fans of The Rolling Stones are convinced that an advert taken out in London’s Hackney Gazette about a new window repair business is actually a cleverly cryptic album announcement by the band. The advert is for a store called Hackney Diamonds (reputed to be the title of the new record) opening in September 2023 and many, especially those that are shrewd fans of the band, have noticed that the so-called business’s advert features many Rolling Stones songs embedded in the writing.
Taking a closer look, the Rolling Stones famous tongue and lips logo forms the dot in the i of Diamonds at the top of the advert and some have claimed that the font style is the same as the one used on 1978’s Some Girls. Perhaps most intriguing, the bottom of the advert makes the claim that the ‘business’ was established in 1962-the very year the Rolling Stones formed as a band.
The advert also includes a link to its website. When followed, a privacy terms window opens on behalf of the band’s music label Universal. There is also a number people can call, featuring a voice that welcomes callers to Hackney Diamonds, specialists in glass repair.
The Rolling Stones having fun with an ad teaser for their new album in the Hackney Gazette pic.twitter.com/2l4sZCVj6k — simon read (@simonnread) August 23, 2023
Not surprisingly, the advert, noticed by eagle-eyed fans, has cued excitement for every Rolling Stones fan as the prospect of the band’s first new original music in 18 years is enough to make considerable waves in the music scene. The new album will also mark the first ever Rolling Stones release not to feature drummer Charlie Watts after the musician’s passing two years ago.
Guitarist Keith Richards has previously hinted that, although Watts may be gone, his drumming contributions to the band may not be finished just yet, with the drummer having recorded new tracks prior to his death. Speaking about the recording of new material, Richards teased, “let me put it this way, you haven’t heard the last of Charlie Watts.”
Should the Hackney Diamonds advert prove genuine, it will be the first new Rolling Stones record since 2016 when the band released a blues covers album called Blue & Lonesome. It will, however, be the first new original studio material the group has released since 2005’s A Bigger Bang.
The Rolling Stones were most recently immortalised in their hometown of Dartford when two bronze statues of frontman Mick Jagger and Keith Richards were revealed in the city centre. Named The Glimmer Twins, the statue acknowledges the pair’s first meeting on the platform of Dartford train station.
