EDM producer and songwriter Mura Masa has dropped a new drum & bass sample-heavy single “Whenever I Want” alongside a woozy music video for the track. It is the artist’s first solo material since his third studio album demon time was released last year.
“Whenever I Want”, which was released on the 3rd April, is Mura Masa’s first material released as an independent artist since his 2015 debut EP Someday Somewhere. The track was released on Mura Masa’s new label Pond Recordings. The artist from Guernsey wrote on his Twitter that the single is the “first of a new series of records” and that it is the start of a “new era” for him.
new music tomorrow. Love u x pic.twitter.com/hNxpNMRyeH
— xander (@mura_masa_) April 2, 2023
The song samples vocals from the beginning of American hip hop collective Outsidaz’s track “Macosa” featuring rapper Eminem and sets it to a scatty jungle beat.
Sending the viewer on a nauseatingly dizzy trip, the music video features a 360-degree rotating camera rig and stars fans of the artist spinning in a warm-lit liminal rave setting. The video was shot by London-based directors known as the Reids, brothers Ed and Will, who have previously worked with brands such as Nike, Adidas, Converse, Stone Island, Dazed Magazine, i-D Magazine, and Hypebeast.
Watch the video for “Whenever I Want” below:
Mura Masa, aka Alexander Crossan, takes his alias from the legendary Japanese swordsman Sengo Muramasa. He first started making electronic music using Ableton Live at 16 and later uploaded it to Soundcloud where it was picked up by BBC Radio 1 DJs. His self-titled debut LP was nominated Best Recording Package and Best Dance/Electronic Album at the 60th Annual Grammy Awards in 2018 and he took home the award for Best Remixed Recording, Non-Classical the following year for his remix of Haim’s track “Walking Away“.
One of Crossan’s best-known tracks is 2016’s “Love$ick” featuring American rapper A$AP Rocky which skyrocketed to number one on the Spotify Viral charts in both the UK and the US. Recently, the artist achieved huge success with the single “Boy’s a Liar pt. 2” he co-produced for Pinkpantheress and Ice Spice, which peaked at number three on the US Billboard Hot 100.
Known for his collaborations, Crossan’s discography is crammed with a variety of other stars such as Charli XCX, Nile Rodgers, Christine and the Queens, Damon Albarn, Slowthai, Clario, Lil Uzi Vert, Shygirl, Ariana Grande, and Stormzy. For his LP demon time, he collaborated with Lil Uzi, Shygirl, & PinkPatheress on his cover of “Baby Cakes” and with Pa Salieu & Skillbeng on his single “Blessing Me”.
Mura Masa also announced he’ll be playing two dates in California this month in between his performances at the Coachella weekends.
