Spin reports that Apple are set to raise the cost of their items on iTunes, due to the “sharp depreciation” in the value of the British pound, in the wake of the Brexit referendum.
The full details of the rise in prices of music itself has not yet been confirmed, however we do know that the prices for UK App Store items are set to increase by 25%, according to The Guardian, meaning that apps that cost £0.79 will now cost £0.99. Apple have said that these new prices will befit the current exchange rate on an international level, and despite not mentioning Brexit specifically, and official Apple spokesperson did tell The Guardian that “when foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store.”
Britain is not the only country likely to be affected by these changes, with India seeing prices increase due to recent changes in service taxes, and Turkey also facing new costs due to the fall in value of the Turkish Lira
The full details of the new pricing will be revealed in the next week, although it is worth noting that Apple has been modifying it’s prices on other products since the referendum took place last June. These modifications saw the prices of Apple computers rise by 20%, meaning that products like the Mac Pro soared by over £500 in price. Next to the dollar, the value of the pound has fallen by 18.5% since Brexit.