It has been confirmed that a fundraising event will be held in support of the current crisis in Ukraine. Concert For Ukraine is set to take place on Tuesday 29th March 2022. The two-hour event has been organised in aid of the Disasters Emergency Committee’s (DEC) Ukraine Humanitarian Appeal and will be broadcasted across ITV, STV, ITV hub and STV player.
ITV and STV to stage Concert for Ukraine
Live two-hour spectacular to raise funds for humanitarian appeal – Tuesday 29th March.
Details – https://t.co/yfd11HTMqK pic.twitter.com/r8Ga1BkOvc— ITV Press Centre (@itvpresscentre) March 16, 2022
A press release for Concert For Ukraine provides the following statement, “Concert for Ukraine will bring together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal…The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine. Viewers will be able to donate money to the cause throughout the evening.”
Head Of Entertainment Commissioning at ITV, Katie Rawcliffe has also spoken on the forthcoming show, “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”
Along with proceeds raised throughout the benefit show, revenue generated by sponsorships and advertising from the broadcast will also be donated to the DEC fund. The donation will be made by ITV and has been estimated to reach over £ 3 million. Working alongside ITV to produce the event are Live wire Pictures, Global, one of Europe’s largest entertainment groups, the show will also be sponsored by Marks & Spencer.
Chief executive of the DEC, Saleh Saeed has supplied the following statement for the benefit’s press release, “It is heart-breaking to see the deepening crisis unfolding in Ukraine as more refugees cross the borders each day with nothing more than what they can carry. The situation for those inside the country is becoming increasingly precarious. But there is something we can all do to bring hope. Funds raised by this concert will make a real difference to those affected by the conflict, sending a strong message of love and enabling DEC charities to help now with urgent aid as well as helping to rebuild lives in the months and years ahead. We are grateful to ITV, Livewire Pictures, Global and M&S for their support to this appeal, our special thanks to ITV who have supported DEC with emergency appeals over many decades and just recently for Afghanistan.”
The DEC is a global organisation that joins together fifteen of the UK’s leading aid charities to raise money and support during times of crisis. A statement on the DEC’s website outlines their actions, “Pooling our resources to work as one, we are pivotal in co-ordinating the UK public’s response to overseas disasters. In collaboration with our Rapid Response Network of national media and corporate partners, we raise the alarm to the UK public and set up easy ways to donate.”
Due to the current crisis overseas, the DEC set up the Ukraine Humanitarian appeal in support of those fleeing the conflict. The organisation aims to provide much-needed supplies such as water, shelter, food, healthcare, and protection. The appeal’s most recent triumph was announced on 17th March 2022, the DEC confirmed that £200 million has been raised since the appeal’s launch two weeks ago.
Further details concerning the concert’s line-up have yet to be announced, the organisers promise two hours of presenters and various artists. Click here to learn more and donate.
