English singer-songwriter PinkPantheress will perform a virtual concert for the 2022 Brit Awards. The online gaming platform Roblox will host the unique experience, and fans will be able to see the artist will perform as an avatar within the virtual space. The concert is set to premiere on 11th February 2022 at 5 PM GMT via Roblox, and the set will then be aired hourly throughout the weekend. The “Break It Off” singer took to Twitter to announce the good news.
yes i’m doing a roblox concert …. what about it?!! https://t.co/Vewb62tleW
Friday 11th @ 5pm GMT
for tha brits after party.
character lookin a lil thick stilllllll pic.twitter.com/5oFifvLs0v— pinkpantheress (@pinkpantheress2) February 8, 2022
Speaking concerning her upcoming concert, PinkPantheress expresses excitement to partner her music with the gaming world, “I’m so glad I got to do a performance for the Roblox and BRITs families, As someone that loves video games and escaping into my own virtual world, I’m hoping I took everyone on an experience.”
The 2022 Brit awards have also partnered with metaverse developer Dubit to provide further digital elements for fans to interact with. The Brits new virtual world also includes scavenger hunts, Brit Award statuettes to be collected and a browsing platform for merch. For the first time in the award’s history, a digital VIP party will be made available through their partnership with Roblox and Dubit. From yesterday until 13th February 2022 nominees and honourees will be available for virtual meet and greets with fans. Within the metaverse stage, highlights will be shown today from the ceremony held last night at London’s O2 Arena.
Luke Ferrar, Innovation Director, Polydor Records and Co-Chair of the BRITs Digital committee has provided the following statement regarding the new partnership, “When planning the BRITs 2022 digital campaign we knew we wanted to enter the metaverse with Roblox. What Dubit has built within the Roblox platform is an immersive BRITs experience. It has far surpassed our expectations with wonderful detail and flourishes in the world. It’s fantastic to have PinkPantheress, who reaches a huge Gen Z audience, perform in it. Very proud to have the BRITs enter this space in this way for the first time.”
The first broadcast of PinkPantheress’ virtual concert comes a week after the premiere of David Guetta’s performance within the platform. The superstar DJ’s avatar played a 45-minute set which premiered on 4th February 2022, Guetta has spoken on the unique shows, “Working on this concert has allowed me to bring an amazing new creation to life with design and production to suit the virtual world, We’ve built something that will play host to one of the most unique shows I’ve ever done and I can’t wait for everyone to experience it with me.”
PinkPantheress is set to appear at this year’s Reading and Leeds Festival. On Friday 26th August 2022, the 21-year-old singer will perform alongside headlining acts Dave and Megan Thee Stallion. The singer will perform at the Leeds site on Saturday 27th August 2022, featuring the same headlining acts as seen in Reading.
Click here to watch PinkPantheress’ virtual concert.
