The Darkness have re-released their beer just in time for the holidays. The group’s beverage namesake comes from the band’s festive hit “Christmas Time (Don’t Let The Bells End)”. The group have collaborated with London based brewery Signature Brew again to produce the limited-edition beer. The group took to Twitter to announce the news.
Rejoice! Bells End is BACK! Our mouthwatering, limited edition beer with our friends at @SignatureBrew returns just in time for Christmas: https://t.co/Q3ngmdX2Uv pic.twitter.com/PhGxg3dTBm
— The Darkness (@thedarkness) November 24, 2021
A press release has described the beer with the following statement, “a mouth-watering bitterness to carry you through the season. On pouring out the brew, you’ll find a clear, deep copper beer with a medium-low carbonation; on the nose is a little stone fruit, toffee and light, earthy hops and you’ll be greeted with wintery and wild, spicy blackcurrant fruitiness and a firm bitterness which balances the complex rich, sweet toffee flavours of the malt.”
The British rock group formed in Lowestoft in 2000 and consists of members frontman Justin Hawkins, guitarist Dan Hawkins, bassist Frankie Poullain and drummer Rufus Tiger Taylor. The group became an instant hit with their top ten single “I Believe in A Thing Called Love”. The group’s beer is aptly named after their 2003 Christmas single, “Christmas Time (Don’t Let the Bells End)”. The track was released to compete within the race for the Christmas number One single and ultimately placed at number two.
Dan Hawkins has provided the following statement concerning the group’s venture, “The tasting session for Bells End went well, it was a big night, and we tried every ale that we could think of. We wanted a beer that’s punchy and drinkable at the same time. Signature Brew really know their stuff and captured exactly what we were after. Bells End has got a bit of oomph to it but it’s something you can drink in the run up to Christmas and throughout the whole season. It’s a very wintery beer, it’s perfect and we can’t wait for everyone to try it.”
Signature Brew has gained a reputation for its music-inspired beers such as Reverb, a New England IPA sold by the brewery. The award-winning brewery has also become renowned for its collaborations with popular musicians. Signature Brew’s beverages and can be found at its many bars and venues which also incorporate the Brewery’s passion for live music. The Siba Brewery of the year 2021 winners currently have four venues and bars across London with a location in Wembley opening soon.
In celebration for the beer’s return, The Darkness and Signature Brew’s collaboration can now be bought as a special collector’s box. The Darkness Pub In A Box contains 8 cans of the award-winning craft beer including 4 cans of The Darkness’ Bell End Extra Seasonal Bitter, 1 can of Roadie All-Night IPA, 2 cans of Studio Lager and 1 can of Backstage IPA. The collector’s box also includes a miniature pint glass, traditional pub snacks, a beer mat, limited edition The Darkness artwork, a music quiz and specially created Spotify playlists curated by music journalists.
In other news, in support of their new album Motorheart, The Darkness have embarked on their UK tour. The band’s new album was released on 19th November 2021 and has so far sired four singles including its title track and “Jussy’s Girl”. The group began touring earlier this month with a performance in Brighton and will conclude the tour on 17th December at London’s O2 Empire Shepherds Bush.
The Darkness UK tour dates
26/11/2021 – The Hexagon – Reading
27/11 – The Great Hall – Cardiff
29/11 – The Great Hall – Exeter
30/11 – G Live – Guildford
02/12 – O2 Academy – Liverpool
03/12 – Manchester Academy – Manchester
04/12 – Bonus Arena – Hull
06/12 – The Victoria – Stoke-On-Trent
07/12 – O2 Academy – Bristol
09/12 – Barrowlands – Glasgow
10/12 – O2 Academy – Newcastle
11/12 – O2 Academy – Leeds
13/12 – Rock City – Nottingham
14/12 – O2 Academy – Birmingham
16/12 – O2 Shepherds Bush Empire – London
17/12 – O2 Shepherds Bush Empire – London
Click here to purchase tickets.
Click here to purchase The Darkness Beer.
