Adele has broken a new Spotify streaming record with her latest song, “Easy On Me”. The track has broken Spotify’s record for the most streams in a single day and it debuted with 24 million streams in 24 hours
“Easy On Me” is Adele’s first single in five years and was dropped at midnight on October 15. It quickly amassed millions of streams within its first few hours of going live.
The new record set by the song surpasses a record previously held by K-pop giants, BTS. They held the record with 20.9 million streams for “Butter”.
On Twitter, Spotify wrote: “And just like that, Adele set a new record.”
And just like that, @Adele set a new record pic.twitter.com/WIz55hQmln
— Spotify (@Spotify) October 15, 2021
The song is also performing well on other platforms, too and at about 2 p.m. PT on Friday the music video had already racked up 36 million views and it was also at the top of the U.S. iTunes chart.
A few days ago (October 16), Adele also hinted to fans what they can expect to hear on her next album, 30, which will arrive on November 19. The new album will deal with Adele’s divorce from her husband Simon Konecki, which was finalized in March after the couple had been separated for nearly two years. The singer told Vogue that the album is her attempt to explain her divorce from Konecki to her 9-year-old son Angelo when he’s older.
When asked on Radio 2 about possible options for the first single, Adele told Zoe Ball there were “three”, before going on to describe how each sounded.
Adele explained: “There were three options for the first single. Very different, all of them. There’s obviously “Easy On Me”, then there’s another one…I got very into Goldfrapp and I was like, ‘I can do this music too!’. I can do one song, I definitely couldn’t pull off what Alison [Goldfrapp does], she’s the absolute Queen. And there’s another one that’s very 70s, piano singer-songwritery. Just very Carpenters, very Elton [John].”
You can hear “Easy On Me” below:
Adele hasn’t just broken records with this latest release however as it was recently announced that Adele’s second album 21 was ranked number one in BBC Radio 2’s Top 30 Best-Selling Albums.