British musician and singer Ed Sheeran has treated fans to a preview of his new track ‘Bad Habits’, the preview was posted on the popular social media app TikTok.
The short clip saw Sheeran dress up in a horror-Esque costume complete with vampire teeth and a pink suit, the same costume which the 30-year-old singer wears in the teaser for the new track’s music video. Sheeran appears in the video along with seven backup dancers, all dressed in the same theme as Sheeran. The new track can be heard for a short amount of time and features the lyrics, “My bad habits lead to late nights sleeping alone, conversations with a stranger I barely know.” The singer had captioned the clip, stating the release date. “Bad habits coming 25th June but I put the sound up on here early, enjoy.”
A feature on the app allows users to use sounds and music in their own video creations. Sheeran not only gave his fans a taste of his new material but also used this feature to enable fans to use the clip’s sound in their productions. The clip’s sound has proved very popular among creators, the sound was used in over 4,500 videos. The clip itself has received over 250,000 likes and has been viewed 2.1 million times since its release date.
The ‘Shape Of You’ singer has also utilised the app for further promotion, Sheeran has released an acoustic version of his new track via the app. The acoustic track is also set to be included on the singer’s upcoming fifth studio album. A special show is set to be aired on TikTok, ‘TikTok UEFA Euro 2020’ show will be aired on 25th June 2021. Sheeran will be performing his new song live for the first time and other favourites in the special gig; his show will start a 9 pm. The singer will stream his performance from his Ipswich hometown and will be available to watch for free on the singer’s TikTok channel, @edsheeran. The show will be available to view after the initially streamed performance, fans who missed the gig will be able to watch again on 26thy June at 10 am BST, 27th June at 1 am BST and 9th July at 8 pm BST.
@edsheeranPlaying @tiktok ’s UEFA Euro 2020 LIVE show, filmed this with goldenballs himself @davidbeckham , tune in from 9pm BST 25th June x #EdTikTokLIVE♬ original sound – Ed Sheeran
Speaking on the announcement of his new track, the Grammy award winner expresses his joy to be back releasing material. “I’ve been working away in the studio over recent months and I can’t wait for you to hear Bad Habits. I always aim to push myself and my music in new directions and hopefully you’ll hear that on the new single. Feels great to be back!”
‘Bad Habits’ is being labelled as the singer’s comeback song; the musician’s last release was his 2019 studio album ‘No.6 Collaborations Project’. Within the singer’s fourth album, he was joined by a long list of guests including Justin Bieber, Cardi B and 50 Cent. The album was released on 12th July 2019 and reached number one within the UK album charts. Since the release of the new track’s teaser, fans have been questioning if the singer’s new album will follow the maths theme of his previous material.
Click here to pre-order ‘Bad Habits‘.
