After the huge success of ‘Future Nostalgia’, released in early 2020, British pop star Dua Lipa is ‘already thinking’ about her third album. Indeed, Joe Kentish – the new president of Warner Records UK – explains to Variety how ideas upon Dua’s next project have already been shared, and promises ‘something completely different and at scale.’
‘It’s The Terminator of albums, it just cannot be stopped!’ he says of the Grammy award-winner album. ‘Every time we think it’s down, another single pops off in another territory or on another platform. And her work ethic is legendary. We use her as an example to other artists at the label and I know her management company, Tap Music, do the same.’
Talking about her new body ok work, he states: ‘She was talking about album No.3 when we barely had No.2 done! You’re half-expecting that she might want to take a break or go about things differently but she’s like ‘Right, what’s next?’ Her interests, her knowledge, her thirst to learn new things and to be in control of what she does just grows and grows. She’s taking time to fully realise the album conceptually, but her belief in herself and the belief that she can pull off something completely different and at scale has only grown.’
For the 2021 edition of the Grammys, Dua Lipa’s ‘Future Nostalgia’ was awarded Best Pop Vocal Album and Best Album. In the same edition, the performer also won Record of the Year, Song of the Year and Best Pop Solo Performance with the track ‘Don’t Start Now’. At only 25 years old, the singer achieved her success in 2017 with the single ‘New Rules’, peaking number one in the U.K. charts and number 6 in the States. One year later, she has conquered the Brits’ categories of British Female Solo Artist and British Breakthrough Act.