Black Butter Records is a British record label that was founded in 2010 by Olly Wood, Henry Village and Joe Gossa. Under the parent company Sony Music, Black Butter has gone on to make a large impact in a small amount of time, currently boasting an impressive roster of artists including Bakar, French Montana, J Hus, Take a Daytrip and Young T & Bugsey. The London based label also holds responsibility for the first releases of Clean Bandit and Rudimental who both went onwards to sign to Warner Music, and Jessie Ware who subsequently signed with Universal.

Black Butter’s most recent venture involves none other than DJ and producer p-rallel. The West London based artist has been shaping his expansive sound alongside his counterparts in the Elevation/Meditation collective consisting of other notable names Lord Apex, Louis Culture and Finn Foxell. It is with this involvement in production for key figures in the London hip-hop/R&B scene that has gained p-rallel notoriety, landing him positions on tour with Lava La Rue, Jeshi and one of England’s latest exports Slowthai.

After announcing on Instagram the signing to Black Butter Records a week and a half ago, it has since been revealed a further subsidiary label is being launched, with p-rallel as the debut signee. The label named 4ZA has launched with a new website currently displaying the logo and a contact email for any further enquiries. It is unknown who else will be signing to 4ZA if anyone, but with p-rallel’s chameleon style encompassing genres from hip-hop, to garage, to soul, to jungle there is lot to play around with here in terms of rosters. It is here that fans expect to see the release of his next extended play, following the highly regarded ‘Soundboy’ EP from 2020.